They're not pretty, but they're good…
Gabbi Cahane – Managing Partner
Gabbi founded his first marketing firm aged 23 after stints as a hod carrier, a fork-lift driver, a club promoter and a creative at Hill & Knowlton.
His work for brands including DHL, Financial Times, Shell, Unilever, Warner Music, Umbro, Ladbrokes, Penguin Books, Novartis and Sony has covered almost every marketing and communications discipline in pretty much every sector and spanned most geographic regions.
He likes being tattooed. A lot.
Philip Sheldrake – Founding Partner
Before Meanwhile, Philip co-founded, built and sold an award-winning PR consultancy, was the CEO of Nochex, Europe’s first e-payment service, and co-founded OnOneMap, Europe’s first Google Maps mashup.
He is a founding member of the CIPR’s social media panel, leads its policy group on measurement and evaluation, and co-hosts CIPR TV. He’s an elected main board member of Intellect, the UK technology trade association.
Some say Philip can see a halo of ones and zeros around people’s heads. Which is just as well, because therein lies marketing nirvana.
Tareq Kubaisi – Founding Partner
Tareq entered the film industry in 1993 after a brief spell in The Royal Regiment Fusiliers Officer Training Corps, studying Psychology at Edinburgh and founding a technology marketing agency.
His experience in the creative, technical and directorial aspects of commercials, music videos, events and feature films are wide ranging. He has collaborated on movies such as The Hitch Hikers guide to the Galaxy and Son of Rambow; commercials for BMW, Nike, Mercedes, HSBC and Waitrose; music videos for Oasis, Madonna, U2, Radiohead and Coldplay; and show visuals for Alexander McQueen and Gainsbury Whiting. He was recently ranked 2nd in the Televisual Top VFX artists' poll and among the industry's top 30 Directors by the influential David Reviews.
He is also a founder investor and Non Executive Director of award-winning production outfit Hammer & Tongs and Executive Producer on a new movie in the avant-garde filmmaking style Dogme 95.
It is widely believed that Tareq taught Ray Mears how to handle an axe properly.
Jay Fretwell – Founding Partner
Jay learned the ABC of advertising at Saatchi & Saatchi in the early 1990’s for brands like Habitat and Lexus. He went on to fill Creative Director roles at Simons Palmer, AMV and Lowe, working on campaigns for youthful favourites like PlayStation and Nike and family favourites like Tesco and Domestos.
Jay co-founded The Brooklyn Brothers and headed up the re-launch of Five USA and the reinvention of national treasure Woolies as an online retailer.
He is an inventor and entrepreneur with a glint in his eye and an appearance on Dragons' Den under his belt.
Simon Huhtala – Founding Partner
Simon’s early career was spent in Milan collaborating with renowned directors such as Gabrielle Salvatores, Roman Polanski and Tarsem pioneering new visual technology and techniques in post production.
He joined boutique London facility Clear Post Production and proceeded to head up an MBO, taking the reins as MD. He refocused the business, returned it to profitability and sold it to the Visual Entertainment Services group Prime Focus.
At Prime Focus he oversaw the rebranding of both BBC1 and BBC2; the development of extensive CGI assets for VW; directed animated commercials for Head & Shoulders, 118 118 and Proctor & Gamble; and supervised one of Burberry’s most ambitious online campaigns ever.
Simon speaks fluent Italian, has a Finnish surname and was born in Wales. Exotic.
Monica Durden – Associate Partner
Monica’s experience includes creative production and account management roles at agencies VCCP, Intro and Exposure; projects for publishers including Hachette Filipacchi, Conde Nast and IPC; and campaigns for Levi’s, O2, Agent Provocateur, TK Maxx and Converse.
She managed the in-house creative team for MSHK producing global content, product and campaigns for their stable of brands including Ministry of Sound, Hed Kandi, Global Underground and Data Records.
Monica collects matchboxes, is a javelin champion and loves strictly alphabetised music collections.
Hector Arthur – Non-Executive Partner
Hector has trained as an economist, worked on four national newspapers as a staff features journalist, led a web development consultancy advising RBS and BA, put together an MBO, and helped steer the digital transformation at News International.
Alongside his work with Meanwhile, Hector heads up digital development at The Times, recently relaunching thetimes.co.uk and shaping the editorial and product strategy to deliver subscription revenue alongside transactional revenue via the first paid-for mainstream newspaper app in the world.
As the senior editorial partner for the commercial teams at The Times, Hector has conceived and overseen delivery of numerous cross-platform branded content partnerships for clients including BMW, Accenture, Lloyds Bank, Volkswagen, IBM, Cisco and Microsoft.
Hector has an extensive collection of caps, but he does not believe that wearing any of them is a prerequisite for creative thought.
Daniel Teweles – Non-Executive Partner
As the Founder & CEO of Global Natives, Daniel leads the global consultancy in empowering global organizations to more effectively engage the public, innovate, and disrupt. Global Natives works with cutting edge leaders across industries, from Detroit to Islamabad, London to Kinshasa.
Daniel’s experience includes representing a foreign government in Washington, coordinating public infrastructure in east Africa, restructuring one of the world’s largest student movements, managing America’s largest political crowdsourcing platform, and leading business and product development at the intersection of technology and politics in the media industry.
Daniel's quest for the perfect karaoke song remains unfulfilled, much to the dismay of innocent bystanders in pubs everywhere.
Luke Scheybeler – Non-Executive Partner
Claiming to have studied Electronic Music & Philosophy (we're not sure that's even a real degree), Luke's not very easily categorised.
He's the co-founder and former creative director of iconic cycling brand Rapha. As architect of the brand's distinctive style, he oversaw the entire creative output from product to digital design as well as art directing Rouleur magazine.
Prior to starting Rapha, Luke held senior creative roles at agencies including Sapient, Agency.com, Rufus Leonard and (arguably) the UK's first digital agency New Media Factory.
He now runs the multidisciplinary consultancy Scheybeler+company, where he combines design and brand strategy for large clients such as Pictet, Nike and MSD, as well as smaller start-ups.
Luke owns too many bikes, too many synths and too many vintage banjos. So far he's been unsuccessful in combining them musically.
Andrew Bruce Smith – Non-Executive Partner
Andrew studied English Literature and Philosophy of Science at Edinburgh University. He has attempted to balance left and right brain in his working life ever since.
He began his career as a journalist in 1985. After a few years on the receiving end of public relations output, he decided to try his hand at PR himself. He ended up running some of the UK’s earliest integrated communications campaigns for then tech giant Borland International. During the 1990s he was a senior director with the international technology PR firm Brodeur Worldwide directing campaigns for brands such as IBM, Novell and Compuserve. He ran his own integrated marketing communications firm from 2000 before founding digital specialist consultancy Escherman in 2008.
He was one of the first PR professionals in the UK to use email (1990), build a website (1994) and start blogging (2002). His digital expertise also encompasses SEO, PPC, e-mail marketing and analytics. He is a member of the CIPR’s social media panel.
Off duty, he does a passable John Entwistle impersonation in a covers band and once spent a week as Rudolf Nureyev’s dressing room assistant.